Fresh things for fresh women. A female-focused platform dedicated to the providing the freshest updates in sneakers, streetwear, fashion, and more.

Morgan Smith

I am the EIC of Pretty Phresh.

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Cardi B Brings the Metallic Drip With Latest Reebok Collection of Apparel and Classic Leather Sneakers

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Jordan Brand Previews Spring 2022 Sneaker Lineup

Ice Studios Releases Fall/Winter 2021 Collection

sacai x KAWS x Nike Blazer to Release in New ‘Reed’ and ‘Purple Dusk’ Colorways for Second Drop

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IVY PARK x adidas Confirm ‘HALLS OF IVY’ Collection for December 9th Release: Beyoncé Leads Campaign With Children Blue Ivy and Rumi Carter, Natalia Bryant, Ava Phillippe and More