The rumors are indeed true. We’re getting a new IVY PARK x adidas collection right before the holidays. The brands confirmed the new drop with a campaign visual featuring the Ivy Park CEO and entertainer Beyoncé, her littles ones Blue Ivy and Rumi Carter, and other familiar faces.
Titled “Halls of Ivy”, the latest collection and campaign fosters the feels of an ivy league institution, however the Halls of Ivy welcomes everyone and encourages each person to embrace their individuality. From the Queen Bey herself, she details the upcoming collection to WWD as a “figurative space that is somewhere between where you are now, and where you aspire to be. Described by some as a club, others as a collective, Halls of Ivy is a boundless, unconfined place where everyone is welcome.”
The collection consists of 89 apparel pieces, 11 accessories, and five footwear models for adults. Classic black and white matched with shades of green, varying from a muted forest green to a popping neon green, make up the collection’s color palette. Not to mention, a classy houndstooth and checkered pattern takeover as the eye-catching prints of the rollout. Noteworthy pieces include a cropped blazer and mini skirt, patchwork puffer jacket, sequin houndstooth duster jacket, green shearling jacket, bralettes, leggings, and bodysuits to name a few. Prices for apparel and accessories range from $45 to $600 with sizes ranging up to 4X for women.
Footwear includes a Super Sleek Three Strap V1, Ultraboost OG, Super Sleek Chunky, Savage V4, and Super Sleek Boot V1.
The 34-piece kids’ collection follows in the footsteps of their elders, offering much of the same silhouettes in kids’ sizing in the collection’s signature colors and prints. Additionally, a neon green Ultraboost 19 will also be offered as a part of the kids’ offerings.
The campaign video takes you through the institution that is Ivy Park, showcasing freshly-dressed students studying in the halls and serving it up on the tennis court. Major appearances from the video included Kobe Bryant and Vanessa Bryant’s daughter Natalia Bryant, Ryan Phillippe and Reese Witherspoon’s kids Ava and Deacon Phillippe, James Harden, Jalen Green, and more. Beyoncé’s girls Blue Ivy and Rumi Carter also guest-star in the video, posing alongside their mom in the collection’s pieces.
Ivy Park x adidas “HALLS OF IVY” is set to drop on Thursday, December 9th at 2PM EST via adidas.com followed by a global release at select stores on Friday, December 10th.