Behind the Keyboard


My name is Morgan Smith (@muvamorgs), the editor and founder of Pretty Phresh.

I have loved writing since I was in elementary school. College renewed my love for the hobby when I began working as a freelance writer for a local, upcoming magazine called Such A Tease Magazine. Later, I began to work with Fashion Bomb Daily as an editorial intern. Writing became an outlet for me to discuss fashion and important topics surrounding the industry, combining two passions and formulating them into a career.

I have always had a love for streetwear and sneakers since I was a little girl. I was so fascinated by my dad’s sneakers collection and would always go to the guys’ section for my graphic tees and hoodies. As I continued these habits as an older woman, I began to question why women did not have streetwear selections like men or why aren’t people talking about women’s streetwear at all. After more questions surfaced backed by research, I knew I wanted to bring more attention to women’s streetwear and just dope women in general.

That’s when Pretty Phresh was born.