A Note from the Editor

We are in changing times as many women are solidifying their place and making change in areas such as politics, society, and even fashion. Operating in a male-dominated industry, women are beginning to formulate their own spot in the streetwear industry and I am here to highlight the freshest moments in fashion powered by women.

Pretty Phresh is a multicultural platform dedicated to supplying women with the latest in streetwear, fashion, and more. It will feature everything from the biggest moments in streetwear to the freshest females in the game.