A Note from the Editor

We are in changing times as many women are solidifying their place and making change in areas such as politics, society, and even fashion. Operating in a male-dominated industry, women are beginning to formulate their own spot in the streetwear industry and I am here to highlight the freshest moments in fashion powered by the women of the industry.

Inspired by influencers like Aleali May, designers like Ashley Williams, and other platforms such as HYPEBAE, Pretty Phresh is a multicultural platform which highlights the women from different backgrounds in streetwear and fashion. It will feature everything from the latest trends to the freshest females in the game.