A Note from the Editor

We are in changing times as many women are solidifying their place and making change in areas such as politics, culture, and even fashion. Operating in a male-dominated industry, women are beginning to formulate their own spot in the streetwear industry and I am here to highlight those moments powered by women.

Pretty Phresh is a platform for women and female-identifying figures who are changing the industry through art and fashion while rocking the latest kicks and freshest fits. Pretty Phresh is here to feature those moments and to tell you that “we see you, girl”.

-Morgan Smith, the EIC of Pretty Phresh

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