Pretty Phresh

Fresh things for fresh women. A female-focused platform dedicated to the providing the freshest updates in streetwear, fashion, and more

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The Female Effect in Men’s Streetwear: Redefining Streetwear and What To Expect in 2019

BAPE and Coach Unveil Their Upcoming Ready-to-Wear Collection

Women Are Getting Their Own Air Jordan 1 Mid in “Digital Pink” and Basketball Leather

Get Into It Phresh Kicks

Kim Shui and adidas Teamed Up for a Ultra-Cool NYFW Collab

Get Into It Phresh Kicks

Chromat and Reebok Are Joining Forces for an Instapump Sneaker for Fall 2020

Melody Ehsani and Awake New York Show Love with the Obamas For Their Exclusive Valentine's Day Tee