Fresh things for fresh women. A female-focused platform dedicated to the providing the freshest updates in streetwear, fashion, and more.

Morgan Smith

I am the EIC of Pretty Phresh.

Categories Get Into It

Yatir Clothing’s ‘Luxury’ Collection Is Dedicated to Black Women and Self Care

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Footlocker Launches ‘Behind Her Label’ Platform Highlighting Women in Streetwear With Olivia Anthony, Shana Sadeghi-Ray and Amanda Litzinger Leading the First Season

Categories Get Into It Pretty Phresh Babes

Clarissa Henry aka @vintagedollrisa’s Fall 2020 Picks Featuring Brands Like Jordan, Telfar, GDS and More!

Yoon Ahn Gives On-Foot Look at Upcoming Ambush X Nike Dunk High

Get Into It Phresh Kicks

Vashtie and Aleali May Join Forces With Kickstradomis to Design Custom Nike Air Force 1 for eBay’s 25th Anniversary

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Missguided and Sean John Teamed Up for First-Ever Women’s Collection of Streetwear With Bia as the Face of the Campaign