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Jack Daniel’s Announces Classic Remix Fashion Grant Competition for Emerging Designers and Taps Streetwear Designers Sheila Rashid and Ouigi Theodore for Limited Edition Collection

Jack Daniel’s Tennessee Honey and Jack Daniels Tennessee Apple recently launched a program called Classic Remix which showcases the next-level of streetwear designers and supports emerging designers through a financial grant. The program was commemorated with a limited-edition collection of apparel made by streetwear designers Sheila Rashid and Ouigi Theodore. Additionally, Jack Daniel’s has made a pledge to match 100% of sales from the pieces bought to create two fashion grants to be awarded to emerging fashion designers.

As apart of the Classic Remix initiative, Jack Daniel’s collaborated with designers Sheila Rashid and Ouigi Theodore providing them with the opportunity to make their own custom pieces inspired by the brand’s Tennessee Honey and Tennessee Apple whisky.

Chicago native and designer Sheila Rashid is best known for her genderless designs as well as her epic 2019 Air Jordan 1 Mid “Unite”. For the Classic Remix collection, she opted for overalls as her piece of choice. Appearing in a creamy off-white color, the canvas overalls perfectly embody the Jack Daniel’s Honey vibe with a honey comb design on the front pocket along with the branded logo on the back.

Designer Ouigi Theodore of Brooklyn Circus/BKc is known for making history with history. His pieces provide the wearer with stories of how American style came to be, drawing inspiration from the pages of history books and finding innovative, creative ways to intertwine it into the apparel of the brand. As the second collaborative designer of the Classic Remix collection, he created a wool-leather varsity jacket influenced by Jack Daniel’s Tennessee Apple playing around with the bottle’s green label and whisky’s smooth brown color. The jacket also features the brand’s classic “B” logo with an additional embroidered apple paying homage to both the whisky and the “Big Apple” aka NYC.

While the Jack Daniel’s x BKc varsity jacket is sold out, Sheila Rashid’s overalls are still available on her site for $350 in S/M and L/XL. As stated, Jack Daniel’s will match 100% of sales for two grants, totaling up to $40,000, for aspiring fashion designers. In order to participate in the Classic Remix fashion grant, designer must submit one original fashion sketch, a portfolio of three to five pieces of their work, and a short video. The grant application just opened today and you can discover more details and fill it out here.

All entries must be in by April 4, 2021 and judging will end on April 12, 2021. Good luck!

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