Early this month, Reebok announced that it would be continuing their It’s A Man’s World (crossed out) campaign this year. This comes after the brand produced a successful campaign and collection last year led by notable women in the community including Jazerai Allen-Lord, Sanne Poeze, Anhia Zaira Santana aka Distortedd, Ebony Oshunrinde aka WondaGurl and Kimberly Drew. Each of their sneaker collaborations with Reebok ultimately sold out. Now, the Reebok brand is furthering the initiative by teaming up with MADWOMEN for Women’s History Month.
For this year’s It’s A Man’s World collection, Reebok partnered with MADWOMEN, an all-female collective of creatives to help in launching six sneakers for the upcoming collection. Each sneaker was created with the belief that “we are united by what makes us unique and we should celebrate every side of ourselves”.
The latest campaign features women from the collective including model and stylist Isi Ahmed, makeup artist and photographer Aennikin, and stylist Elli Drake.
The first delivery of the It’s A Man’s World collection features four sneakers including the Classic Leather Ripple ($80), Legacy 83 ($80), Club C Double ($80), and Zig Kinetica II ($120). All are currently available, but the Zig Kinetica II releases March 18th. The collection also has apparel and accessories such as sports bras, leggings, badge hats, and backpacks.
The 2021 It’s A Man’s World collection doesn’t stop there either. Apparently, there will be a second drop starting on April 1st. While you wait, you can shop the first drop here!