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Icy Park Is Too Cold…in a Good Way: Beyoncé Reveals New IVY PARK x adidas Snow-Ready Collection

As if she didn’t bless us enough last year, Beyoncé is now teasing that we will be getting more from IVY PARK and adidas soon. However, this collection has quite the icy twist!

The upcoming IVY PARK x adidas collection is being called “Icy Park” featuring apparel and sneakers influenced by wintry climates and ski culture. Staying true to its roots in inclusivity and streetwear, the newest collection simply brings the streets to the slopes offering winter-ready menswear and womenswear. With the need to get away during the season, snow gear like snowsuits has actually been trending as many have been making cabin trips to the alpines and other areas that hone icy yet cozy views. So, we can see Bey has been taking notes and doing her research.

The announcement was made through a campaign video which takes places in a snow-heavy setting and features familiar faces like Queen Bey herself, Hailey Bieber, Gucci Mane, Kaash Paige, and more. The video ends with the words “coming soon”, hinting that we will receive the collection at a later date (hopefully sooner than later).

Flashes of sneakers were also presented in the video including an updated Ultra Boost, Forum Lo, Forum Mid, Sleek Super, and the introduction of a Sleek Super Boot.

Stay tuned for more updates!

Update 01/30: The “Icy Park” IVY PARK x adidas collection will be releasing on adidas US on February 18th. The global adidas release will be on February 19th. The retailer release is on February 20th.

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