Reebok tapped Victoria Beckham for a new sportswear collection that is meant for the woman who wants to combine style and functionality for performance and street style needs. In fact, it is truly a lifestyle collection meant to provide the wearer with different looks for different occasions whether it’s working out, running errands, or grabbing lunch with the girls.
Drawing inspiration for 90s sportswear, the “Veebok” collection identifies as “effortless streetwear with optimum performance functionality for the gym that’s equally tactile, adaptable and directional for all other facets of life”. From desert brown hoodies to camouflage jackets, minimalistic yet bold essentials come in soft tones baring subtle logos which nod to Cali’s summer and surf culture. The campaign stars the beautiful model Imaan Hammam, styled by Alastair McKimm and shot by Mario Sorrenti.
The collection ranges from $30 socks to $700 hooded jacket and is currently available at Reebok.