Yesterday, it was revealed that the Jordan Brand will be releasing a new collection for women known as the New Flight Utility Apparel capsule collection. Photos from the Jordan Brand surfaced yesterday which unveiled Teyana Taylor as the face of the campaign. Teyana Taylor hones a thriving presence in streetwear with her edgy looks and kicks, making her the perfect woman to lead the campaign.
The Jordan brand experienced triple-digit growth for women’s selections in the last fiscal financial year according to the gm of Jordan Women’s, Andrea Perez. To continue their push for inclusivity, the New Flight Utility Apparel collection will be Jordan’s first-ever women’s capsule collection. It will feature versatile utility streetwear that can be worn for multiple occasions from running errands to going out with friends.
The collection is set to drop on February 1st at physical store locations in North America along with an online release on Valentine’s Day (February 14th).