When it comes to this new adidas and IVY PARK collaboration, all I can say is take my coins. Beyoncé continues to add to the excitement stirring around the IVY PARK and adidas release with a campaign video that speaks to the notions of freedom, power, and of course Black excellence. It was clearly too much excitement than what adidas can handle as the site crashed momentarily upon the release of the video. With glimpses from figures like Ebonee Davis and Leikeli47, we caught snippets of apparel, accessories, and sneakers that will be releasing in the capsule collection on January 18th.
In December, Beyoncé already teased with one sneaker silhouette which was the Sleek Super 72 sneaker. Shortly after the post, it was rumored that this would not be the only sneaker and we got that confirmation Thursday. As apart of the upcoming collection, there will also be a release of two Nite Joggers and an Ultra Boost sneaker in addition to the Sleek Super 72 sneaker in unisex sizing. Each sneaker will follow the collection’s theme colors of cranberry and orange.
Let’s get into the sneakers below:
adidas x IVY PARK Ultraboost
adidas x IVY PARK Nite Jogger
Adidas x IVY PARK Nite Jogger
As far as prices, we are stilling awaiting more information so stay tuned for updates. We can also expect glimpses of the collection from celebrities throughout the week as Yara Shahidi was gifted the entire collection yesterday.
Update 01/15: Prices for the products and sneakers have been released. Items range from $25 socks to $250 performance jacket. Sneaker prices are as follows: Sleek Super 72, $100; Nite Jogger sneakers, $160, and Ultraboost, $200.