Awake NY and Crocs are joining forces for a first-time collaboration between the two brands.
Awake NY x Crocs collaboration celebrates the concept of family and the various forms it comes in. In an Instagram post, the brand shares: “Family comes in many different shapes and sizes. Whether it’s your original or chosen family, those closest to us have lifted us up during these very difficult 18 months. ‘Home Is Where the Heart Is’ is not just an idea – it’s a sentiment, something we each feel when we’re with those we know and love. For our first @crocs collaboration, we celebrate families in our Comunidad.”
Swizz Beatz, Elise R. Peterson, Rajni Lucienne Jacques and David William Dowd III, Christine Su and Matt Ting, Hans Dorsinville and Jorge Dorsinville, Jasmine Chrisphonte Rios and Rafael Rios, Soy and Aja, Laura Styles and Ricardo Rodriguez, and more along with their families occupy the campaign to further capture the many facets of family.
The collection includes a classic Clog and family-approved apparel such as a tee, hoodie, and onesie baring playful heart prints and the phrase “Home Is Where the Heart Is”. The Crocs Clogs also sport an allover heart print matched with Awake NY Jibbitz. Additionally, the collaborative shoes and apparel pieces come in black/white and purple/blue.
The Awake NY x Crocs Clogs will drop on Friday, November 19th at 11AM EST at awakenyclothing.com followed by a release at Project (Greenhouse) on Saturday, November 20th and Foot Locker on Tuesday, November 23rd. The shoe will retail for $69.99 in adult sizing and $49.99 in grade school sizing. Apparel will be available for pre-order at Awake NY online from Friday, November 19th until Sunday, November 19th 8PM EST.
Photos: Rafael Rios
Styling: Jasmine Benjamin, Timothy Luke Garcia, Corey T. Stokes, Chernisse Khadijah Butcher