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Coco Gauff Lands First Fashion Collection With New Balance

As a young woman of many firsts, tennis star Coco Gauff has solidified herself as quite the compelling athlete at such a young age, earning a place as the youngest ranked player in the top 100 and youngest player ever to qualify for the main draw of Wimbledon. Now, she is adding another first to her growing list of accomplishments, but this one is focused in the fashion realm. It was recently announced that New Balance tapped the tennis athlete for her very first collection with the sportswear brand.

Cori “Coco” Gauff has been apart of the New Balance family since signing a multiyear endorsement deal with the brand at the young age of 14. Fast forward to today, she is launching her first fashion collection with the Boston-based brand. Honing the spirit of the 90s and New York City’s energetic nature, bold colors such as bright pinks along with graffiti and street art-inspired prints make up this collection to truly capture those inspirational elements and Gauff’s all-around style.

On the collaboration, Coco Gauff shares, ““I loved working with the design team on the inspiration boards and seeing it fully come to life at the photo shoot was a dream come true. I wanted to push it with the graphics and fit of the collection so I am pumped to finally see it in store and let fans get their hands on it.”

Pieces from the collection include windbreakers, joggers, tees, fitted shorts, and hoodies in addition to the New Balance 327 offered in an NB white and impulse colorway. Apparel prices range from $35 to $100 with the 327 retailing for $99.99.

The New Balance x Coco Gauff collection is now available on NewBalance.com and Foot Locker.

Photos: New Balance

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