Issa Rae’s latest project comes in the form of a collaboration with the Converse brand. Known as Issa Rae By You, the limited edition sneaker collaboration allows fans to customize the Chuck 70 using five different color combinations and motivating texts inspired by Issa’s daily affirmations.
Issa Rae By You was brought to life with the help of Atlantic Records art director Nicholas Fulcher, Issa Rae Productions business developer Benoni Tagoe, writer Syreeta Singleton, and SÜPRMARKT founder Olympia Auset. From design to the campaign, these visionaries further highlight Issa Rae’s vision of inspiring and celebrating Black creativity.
The actress-producer expresses how the sneaker centers around her daily affirmations and manifestations which immensely influence her creative process. With this Converse collaboration, she hopes to empower young Black creatives through her very own inspiring phrases. The Issa Rae By You Chuck 70 can be personalized with glow-in-the-dark statements like “Do it All”, “Truth”, “Get Out of My Way”, and “Celebrate the Wins.” Graphics designed by Fulcher are amongst the other customizable options for the sneaker as well. Additionally, you can choose from five colorways including black, white, purple, navy blue, and beige to serve as the base color for your sneaker.
Issa Rae By You is now available on the Converse website with each shoe retailing for $155.