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Missguided and Sean John Teamed Up for First-Ever Women’s Collection of Streetwear With Bia as the Face of the Campaign

UK retailer Missguided recently announced that it would be teaming up with the 90s heritage streetwear brand Sean John. Together, they created a women’s collection of streetwear inspired by Diddy-owned brand’s musical and streetwear history. This collection will be a first for the Sean John brand as it happens to be their very first women’s collection. With rapper Bia as the face of the collection, the Missguided and Sean John project is inspired by “icons established and future”.

Just in time for Fall, the collaborative collection between Missguided and Sean John features 114 pieces like tracksuits and puffer jackets bearing the streetwear brand’s signature logo and “Vote or Die” slogan along with popular 90s fabrics like velour. The collection follows a then-meets-now theme as pieces mimic both classic and contemporary styles with garments like velour tracksuits with split hem pants. The collection appears in pink, blue, black, grey and stone in both regular and plus sizes.

The collection is now live on Missguided!

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