There has been much talk about adidas, its 50 year anniversary of the iconic Superstar shoe, and the epic collaboration between the brand and Run DMC dropping in April. Can you say “legendary”? To add to our excitement for the anniversary, adidas launched a campaign called Change Is A Team Sport which featured an epic video directed by Jonah Hill.
The campaign honors the Superstar sneaker and the “game changers” that wore them. By game changers, they aren’t just referring to sports, they are referring to those who have defied the odds and bring change to communities around the world. According to Torben Schumacher, General Manager adidas Originals & Style Global Brand, “Change Is a Team Sport celebrates the idea that when creators join together, we can drive and inspire change.” The “game-changers” of the initiative included creatives like Yara Shahidi, Mette Towley, Anitta, Liz Cambage, Pharrell Williams, Jonah Hill, and more. Check out the campaign video below.