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Puma Previews International Women’s Day Collection With Lauren London Front and Center

Actress Lauren London is the face of Puma’s “International Women’s Day” collection. On International Women’s Day, London took to social media to show off her look for International Women’s Day while also wearing a Puma Suede Classic sneaker from the upcoming collection. The photo was accompanied by the caption “The unwillingness to try is worse than any failure”, a quote from Nikki Giovanni who is a prominent Black female poet.

London’s late partner, the great Nipsey Hussle, also collaborated with Puma with his Marathon brand in 2018 Puma x TMC before his tragic passing in March of 2019. Nipsey donated proceeds to his family organization, Neighborhood Nip Foundation, which helps impoverished children in Los Angles.

The actress collaborated with Puma again in 2019 Puma x Lauren London “Forever Stronger,” paying tribute to Nipsey Hussle. The photos for the “Forever Stronger” campaign London posed in the same location that she and Nipsey Hussle posed for their “California Love” GQ issue. 

She continues Nipsey’s legacy modeling for the Marathon clothing x Puma collaboration in 2020 alongside YG, J. Stone, and Pacman Da Gunman, all of which are great friends of Nipsey Hussle. 

The International Women’s Day pack serves as a continuation of Pumas’s “She Moves Us Campaign”, celebrating its women ambassadors like Lauren London as well as honors the month of March and its special day dedicated to female figures.

Following a purple-inspired color theme, the IWD collection will include the Puma Suede Classic and T7 track jacket as worn by Lauren London in her campaign photos. The collection will also feature a t-shirt, Puma Cruise Rider and RS-Curve.

You can cop the Puma Suede Classic on April 14th for $70. The Puma Cruise Rider will release on April 1st for $85 and the Puma RS-Curve will release on March 24th for $100. While the release date for the apparel has not be revealed, the tee will retail for $30 while the T7 jacket will be $65.

Styling: Monica Rose

Photography: Jonathan Mannion / Puma

Hair: Maisha Oliver

Makeup: AJ Crimson

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