Setting the tone for Women’s History Month, streetwear and jewelry designer Melody Ehsani has been appointed to Foot Locker as their first creative director for womenswear.
Melody Ehsani will be creating monthly designs and campaigns for the Nike and Jordan department at Foot Locker Women. The designer worked her way through the ranks from establishing her store in California on Fairfax to securing two Jordan sneaker collaborations. Under her growing resume, she has also worked with Reebok which resulted in her M.E. x Reebok sneakers including a Question Mid, Pump Wedge and Ventilator.
The match that is Melody Ehsani and Foot Locker is nothing new as she joined the company’s “12 Days of Greatness” holiday campaign back in December, which helped the Foot Locker finish out strongly in the fourth economic quarter.
Melody Ehsani expresses her feelings toward the new position: “Growing up, Foot Locker stores were a staple of my cultural landscape. I am truly honored to become the first Creative Director for Foot Locker’s women’s business and for the opportunity to help shape and build upon the impact of their brand on a global scale. I look forward to bringing my set of experiences to the table – not just as a designer, but as a longtime customer.”
In a press release, Vice President and DMM Women’s Footwear and Apparel at Foot Locker Patricia Respress states, “Melody Ehsani brings authenticity and years of creative leadership to the industry. Her diverse background of streetwear knowledge will help elevate our brand and expand our product offering, while driving real cultural impact within our women’s community.”
Ehsani is also well known for her empowering apparel and accessories, creating designs for artists like Erykah Badu, Alicia Keys, Lauren Hill, and Billie Eilish. She has worked closely with award-winning costume designer Ruth E. Carter to design jewelry for the newly released Coming 2 America movie.
In 2019, Ehsani’s Fearless Air Jordan 1 Mid instantly sold out in under two minutes, illustrating the impact she has in streetwear and paving the way for more women to work in the streetwear space. She later came back to work with Jordan a year later for the Jordan OG sneaker which also sold out in a short amount of time.
With women’s growing influence in the world of streetwear and the need for gender parity in the industry, Melody plans to continue to do what she does best. Ultimately, she will be carrying on the aesthetics and designs from her own brand and incorporating them in her collections with Foot Locker, utilizing the same factories with improved fabrics and finishes for accessibility and performance purposes. Matched with a love for basketball, you can expect notions of the sport to be infused with the upcoming drops as well.
The duo also plans to form closer relationships with the communities in New York and Los Angeles, hosting pop-up shops a week prior to capsule collection releases to offer exclusive access to these select areas. You can expect the first Melody Ehsani-led drop will be in June in-store and online Foot Locker. Stay tuned for more details!